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Company Mission
Our company's mission is to educate America's children in a fun and exciting way. We are dedicated to providing stimulating educational products that are fun for the entire family. Hip children across the country can enjoy the educational DVD series, "It's Hip Hop, Baby!". This multicultural video series is a great way to teach toddlers and preschoolers, ages 2 to 6, key developmental concepts at an early age.
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Why We Created "It's Hip Hop, Baby!"
The founder of "It's Hip Hop, Baby!" imagined a video series that would educate young children with the help of hip hop music. When she noticed very few educational children's programs were using America's most popular genre of music to educate toddlers and preschoolers, she decided to create "It's Hip Hop, Baby!" in the summer of 2006. While major advertisers continue to use hip hop to sell a wide array of products, the children's video market is just beginning to catch on to this trend.
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Candi Carter- Founder
Candi has a BA in Broadcast Communications from Boston College, Chestnut Hill, MA. She started her television career at CNN in Atlanta, GA and later produced news specials and children's programming at WISN TV (the ABC Affiliate in Milwaukee, WI). There she won an Emmy for Outstanding Children's Programming. For the past thirteen years, she has produced award-winning television in Chicago, Illinois. She resides there with her two children and husband of 10 years.
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"The Muse"
Candi Carter - "I get all of my inspiration from this little guy. I sing songs throughout our day about bedtime, bath time, potty, milk, playing and brushing teeth. He is the joy of our lives and the inspiration behind "It's Hip Hop, Baby!". I wanted to find a way to unlock his brilliance - and music quickly became the key. My son, like most children, learns words and concepts faster when they are set to music. Emerson loves "It's Hip Hop, Baby!". He learns something new or reinforces a familiar skill every time he watches the DVDs."
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